PRINT PRODUCTION FOR GRAPHIC DESIGNERS is a crash course in print design that will build a foundation of fundamental concepts and ‘best practises’ to guide the designer through the maze of options in commercial print today.
Students will come away with a solid understanding of the fundamentals of print design. They will know how ‘read’ a printed surface and be able to utilize every aspect of the process to create one-of-a-kind printed matter.
Day 1
HISTORY | Stencil • Woodcut • Pre-Gutenberg Asia • Movable Type • Incunabula • Press Innovations • Lithography • Offset • Intaglio • Screen Printing • Mechanical Composition • Linotype • Photometrics • Xerography • Photo Typesetting • Desktop Publishing • Digital Printing THE PRINTING PROCESS | Traditional printing methods: relief, etching, stencil, lithography • Modern imaging methods: ink jet, dye sublimation, digital printing KEY CONCEPTS | Ink on Paper • Solids & Line Art • Halftone, Tints and Gradients • AM/FM Screening • Process Color • Spot Color • Duo-tone, Raster & Vector Imagery • Digital Typography • Bi-level imagery • Imposition • Registration • Trapping • Dot Gain • Color Shifting & Ghosting • Bleeds • Page Creep • Crossover • Binding & Finishing • RIPs
Day 2
COLOR | Trichromatic Color Theory • Lumiance & Contrast • RGB vs CMYK (Additive & Subtractive Mixing • Partitive Color • The Munsell Tree • Color Models: XYZ / LAB / HSV • Color Management • Calibration • Tone and Color Adjustment • File Formats • Image Resampling SPECIAL TECHNIQUES | Spot Color • Multi-ink Swatches • Bump Color • Grayscale Colorization • Separations Preview • Bilevel Imagery • Overprinting • Ink Limit • Clipping Paths • Packaging for Press • Acrobat PDF
Day 3
INK & PAPER | Pigments, Vehicles & Additives • Ink Characterisitcs • Ink Types • Metallics & Flourescent • Coatings & Varnishes • Choosing Paper • Paper Characteristics • Coated vs. Uncoated • Paper Grades & Sizes THE PROCESS | Print Design from Start to Finish • Working with Printers • RFQs: Request for Quote • Proofing • Press Checks • Roles & Responsibilities • Best Practices
Day 4
FINISHING | Binding Techniques • Die Cutting • Folding • Foil Stamping • Embossing • Trimming PREPRESS | Raster Image Processors (RIPs) • Preflight Process • Preflight Walkthrough WRAP-UP | Show & Tell